The typology of Chinese luxury consumers and comparative study of their consumption

Lin, Yingyi (A.A. 2008/2009) The typology of Chinese luxury consumers and comparative study of their consumption. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 54. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Methodology. Variable measurement and data collection. Findings (data analysis).

References

Bibliografia: pp. 50-53.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2008/2009
Session: Summer
Deposited by: Chiara Annulli
Date Deposited: 19 Jul 2011 11:22
Last Modified: 06 Nov 2018 10:52
URI: https://tesi.luiss.it/id/eprint/5725

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