Luxury consumption motivation: a comparison between the Italian and Chinese markets

Zhu, Jinchao (A.A. 2008/2009) Luxury consumption motivation: a comparison between the Italian and Chinese markets. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 49. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Research hypotheses. Methodology. Data analysis.

References

Bibliografia: pp. 46-48.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Quintano, Michele
Academic Year: 2008/2009
Session: Summer
Deposited by: Chiara Annulli
Date Deposited: 19 Jul 2011 13:42
Last Modified: 06 Nov 2018 10:55
URI: https://tesi.luiss.it/id/eprint/5734

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