Male to female or female to male? Investigation of consumer preferences of cross-gender brand extension

Di Stanislao, Valeria (A.A. 2013/2014) Male to female or female to male? Investigation of consumer preferences of cross-gender brand extension. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 97. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Brand extension strategy. Brand gender and cross-gender brand extension. Methodology.

References

Bibliografia: pp. 78-97.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2013/2014
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 29 Sep 2014 16:26
Last Modified: 19 May 2015 23:54
URI: https://tesi.luiss.it/id/eprint/12695

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