Male to female or female to male? Investigation of consumer preferences of cross-gender brand extension
Di Stanislao, Valeria (A.A. 2013/2014) Male to female or female to male? Investigation of consumer preferences of cross-gender brand extension. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 97. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Brand extension strategy. Brand gender and cross-gender brand extension. Methodology.
References
Bibliografia: pp. 78-97.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2013/2014 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Sep 2014 16:26 |
| Last Modified: | 19 May 2015 23:54 |
| URI: | https://tesi.luiss.it/id/eprint/12695 |
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