Brand marketing on SNS and user perception: an empirical study under the Chinese context

Zhang, Ang (A.A. 2010/2011) Brand marketing on SNS and user perception: an empirical study under the Chinese context. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 60. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Chinese SNS and brand marketing. Literature review. Research method. Results. Discussion.

References

Bibliografia: pp. 50-53.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Leeflang, Pieter H.
Academic Year: 2010/2011
Session: Summer
Deposited by: Silvia Agostinetto
Date Deposited: 13 Oct 2011 10:54
Last Modified: 06 Nov 2018 11:00
URI: https://tesi.luiss.it/id/eprint/6340

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