Brand marketing on SNS and user perception: an empirical study under the Chinese context
Zhang, Ang (A.A. 2010/2011) Brand marketing on SNS and user perception: an empirical study under the Chinese context. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 60. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Chinese SNS and brand marketing. Literature review. Research method. Results. Discussion.
References
Bibliografia: pp. 50-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Leeflang, Pieter H. |
| Academic Year: | 2010/2011 |
| Session: | Summer |
| Deposited by: | Users 1762 not found. |
| Date Deposited: | 13 Oct 2011 10:54 |
| Last Modified: | 06 Nov 2018 11:00 |
| URI: | https://tesi.luiss.it/id/eprint/6340 |
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