Celebrity endorsement in the luxury industry: a study on the on-line performance of red carpet events

Buda, Rita (A.A. 2011/2012) Celebrity endorsement in the luxury industry: a study on the on-line performance of red carpet events. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 124. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Luxury on-line: challenges and opportunities of the social web. Celebrity endorsement in fashion and luxury brands: traditional use and on-line trends. Red carpet analysis: a study on the on-line performance of luxury brands.

References

Bibliografia: pp. 117-124.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Leeflang, Peter H.
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2011/2012
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 24 Jan 2013 18:12
Last Modified: 19 May 2015 23:20
URI: https://tesi.luiss.it/id/eprint/9016

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