Internet marketing of luxury brands in Chinese market

Liu, Yunshan (A.A. 2009/2010) Internet marketing of luxury brands in Chinese market. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 41. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Definition and typology. Framework and methodology. Qualitative study. Quantitative study. Discussion of results. Management implications. Limitations and future research.

References

Bibliografia: pp. 40-41.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Cellini, Paolo
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 16 May 2011 09:49
Last Modified: 06 Nov 2018 10:36
URI: https://tesi.luiss.it/id/eprint/4075

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