How green marketing affects the brand equity value

Segreto, Lucia (A.A. 2013/2014) How green marketing affects the brand equity value. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 132. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Statement of the problem. Literature review. Research model. Methodology. Overview of dissertation. Implication for practice.


Bibliografia: pp. 122-132.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Marketing management
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2015 11:32
Last Modified: 20 May 2015 00:05


Downloads per month over past year

Repository Staff Only

View Item View Item