Chinese mainland luxury market insight of post 80s luxury consumption behavior

Peng, Anqi (A.A. 2009/2010) Chinese mainland luxury market insight of post 80s luxury consumption behavior. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 63. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Chinese mainland luxury market. Literature review. Research design and procedure. Post-80s attitudes towards luxury consumption in Chinese mainland luxury market. Luxury marketing in China. Conclusions and discussions.

References

Bibliografia: pp. 62-63.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Mathews, John Alwyn
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 16 May 2011 09:55
Last Modified: 06 Nov 2018 10:38
URI: https://tesi.luiss.it/id/eprint/4076

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item