A consultancy project for Vodafone Italia: how to improve B2B direct marketing converging telecommunication services

Mazzei, Giampiero (A.A. 2008/2009) A consultancy project for Vodafone Italia: how to improve B2B direct marketing converging telecommunication services. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 123. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Integrated marketing communications and direct marketing. Main characteristics of B2B markets and the role of direct marketing. Customer segmentation in B2B markets. An analysis of media and incentives in B2b direct marketing. Context description.

References

Bibliografia: pp. 121-123.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Quintano, Michele
Academic Year: 2008/2009
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 23 Mar 2011 21:53
Last Modified: 19 May 2015 22:35
URI: https://tesi.luiss.it/id/eprint/2301

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