Fashion and luxury online: how to replicate and measure the e-experience on the web sites an investigation on brands and customers’ perspectives

Mirti, Valentina (A.A. 2011/2012) Fashion and luxury online: how to replicate and measure the e-experience on the web sites an investigation on brands and customers’ perspectives. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 126. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The customer experience in fashion and luxury industry: a fundamental tool for the physical and virtual environment. How to replicate and measure the experience. Investigating the e-experience on fashion and luxury web sites and understanding the customers’ perspective.

References

Bibliografia: pp. 120-126.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 10 Sep 2013 16:38
Last Modified: 19 May 2015 23:30
URI: https://tesi.luiss.it/id/eprint/10125

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