Fashion and luxury online: how to replicate and measure the e-experience on the web sites an investigation on brands and customers’ perspectives
Mirti, Valentina (A.A. 2011/2012) Fashion and luxury online: how to replicate and measure the e-experience on the web sites an investigation on brands and customers’ perspectives. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 126. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The customer experience in fashion and luxury industry: a fundamental tool for the physical and virtual environment. How to replicate and measure the experience. Investigating the e-experience on fashion and luxury web sites and understanding the customers’ perspective.
References
Bibliografia: pp. 120-126.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Sep 2013 16:38 |
| Last Modified: | 19 May 2015 23:30 |
| URI: | https://tesi.luiss.it/id/eprint/10125 |
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