Research on Chinese consumer’s online shopping intention of books and clothes: based on the theory of planned behavior

Qian, Wei (A.A. 2013/2014) Research on Chinese consumer’s online shopping intention of books and clothes: based on the theory of planned behavior. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Purpose and meanings of the study. Literature review. Research design and methodology. Analysis and results.

References

Bibliografia: pp. 50-66.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2013/2014
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 21 Oct 2014 15:37
Last Modified: 19 May 2015 23:56
URI: https://tesi.luiss.it/id/eprint/12872

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