Web based CRM software (e-CRM) and a pratical application of CRM on-­demand platform: Shell Italia Gas & Power

Rispo, Andrea Russell (A.A. 2009/2010) Web based CRM software (e-CRM) and a pratical application of CRM on-­demand platform: Shell Italia Gas & Power. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 93. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The evolution of CRM. CRM AS a platform: the web-based application. A pratical application of CRM techniques: Shell Italia Gas & Power.

References

Bibliografia: pp. 89-93.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Caroli, Matteo Giuliano
Academic Year: 2009/2010
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 23 Jun 2011 16:05
Last Modified: 06 Nov 2018 10:50
URI: https://tesi.luiss.it/id/eprint/5086

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