Advertising avoidance online

Spalletta, Ivan (A.A. 2009/2010) Advertising avoidance online. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 51. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Analyzing internet and social networks development. Avoidance advertising theory. Avoidance advertising empirical test.

References

Bibliografia: pp. 49-51.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2009/2010
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 30 May 2011 15:25
Last Modified: 30 Sep 2015 07:57
URI: https://tesi.luiss.it/id/eprint/4556

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item