Advertising avoidance online
Spalletta, Ivan (A.A. 2009/2010) Advertising avoidance online. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 51. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Analyzing internet and social networks development. Avoidance advertising theory. Avoidance advertising empirical test.
References
Bibliografia: pp. 49-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 May 2011 15:25 |
| Last Modified: | 30 Sep 2015 07:57 |
| URI: | https://tesi.luiss.it/id/eprint/4556 |
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