The shopping experience in concept stores: a step forward in the retailing strategy

Savino, Alessio Maria (A.A. 2011/2012) The shopping experience in concept stores: a step forward in the retailing strategy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 122. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Designing a unique experience in a concept store. Concept stores in Italy: how the three best cases deliver the experience. The shopping experience: an empirical analysis.

References

Bibliografia: pp. 118-122.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 11 Sep 2013 14:47
Last Modified: 19 May 2015 23:30
URI: https://tesi.luiss.it/id/eprint/10131

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item