The shopping experience in concept stores: a step forward in the retailing strategy
Savino, Alessio Maria (A.A. 2011/2012) The shopping experience in concept stores: a step forward in the retailing strategy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 122. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Designing a unique experience in a concept store. Concept stores in Italy: how the three best cases deliver the experience. The shopping experience: an empirical analysis.
References
Bibliografia: pp. 118-122.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Sep 2013 14:47 |
| Last Modified: | 19 May 2015 23:30 |
| URI: | https://tesi.luiss.it/id/eprint/10131 |
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