The transformation and upgrading of China's retail industry in the intelligent era

Wang, Jingru (A.A. 2020/2021) The transformation and upgrading of China's retail industry in the intelligent era. Tesi di Laurea in Marketing management, Luiss Guido Carli, relatore Evangelos Syrigos, pp. 57. [Master's Degree Thesis]

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Research background. Research objectives and significance. Literature review. Research on retail transformation and upgrading. Theories related to retail transformation and upgrading. Research methods. Analysis on the transformation and development of retail industry driven byntelligence. The concept, characteristics and connotation of the retail industry in the intelligent era. Analysis of the development status of China's retail industry in the context of intelligent era based on SCP model. Driving factors of retail transformation and upgrading. The transformation strategy of the retail industry in the intelligent era. The path of retail industry transformation and development in the intelligent era. Conducting online-offline integration (O2O mode) with the help of the internet to build a data-driven industrial ecological chain system. People-oriented: upgrade the experience with consumers as the center. Channel integration: to create a complete omni-channel retail. Supply chain transformation and logistics improvement: digital management of commodity supply chain and unified logistics system. Application case analysis. Case analysis of suning. Xiaomi case. Similarities and differences between suning and Xiaomi in retail transformation.


Bibliografia: pp. 42-43.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77)
Chair: Marketing management
Thesis Supervisor: Syrigos, Evangelos
Thesis Co-Supervisor: Zattoni, Alessandro
Academic Year: 2020/2021
Session: Summer
Additional Information: Tesi discussa all'estero.
Deposited by: Alessandro Perfetti
Date Deposited: 16 Dec 2021 15:57
Last Modified: 16 Dec 2021 15:57


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