Cross cultural comparsion on positiong strategies based on country of origin effect: the U.K. case

Urciuoli, Costantino (A.A. 2009/2010) Cross cultural comparsion on positiong strategies based on country of origin effect: the U.K. case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 110. [Master's Degree Thesis]

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Abstract/Index

The importance of the “country of origin effect”. The country of origin in the international literature. Methodology and results. General discussion.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Pastore, Alberto
Academic Year: 2009/2010
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 30 May 2011 15:37
Last Modified: 19 May 2015 22:47
URI: https://tesi.luiss.it/id/eprint/4559

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