Cross cultural comparsion on positiong strategies based on country of origin effect: the U.K. case
Urciuoli, Costantino (A.A. 2009/2010) Cross cultural comparsion on positiong strategies based on country of origin effect: the U.K. case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 110. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The importance of the “country of origin effect”. The country of origin in the international literature. Methodology and results. General discussion.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Pastore, Alberto |
| Academic Year: | 2009/2010 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 May 2011 15:37 |
| Last Modified: | 19 May 2015 22:47 |
| URI: | https://tesi.luiss.it/id/eprint/4559 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
