From visual to virtual merchandising

Franceschini, Ginevra (A.A. 2010/2011) From visual to virtual merchandising. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 136. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


E-luxury: growing opportunities for italian luxury export. Web sites. Virtual mercchandising: a comprehensive framework as a systematic approach to a successful web design. Previous literature. Empirical results.


Bibliografia: pp. 129-136.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 07 Jun 2012 15:50
Last Modified: 19 May 2015 23:10


Downloads per month over past year

Repository Staff Only

View Item View Item