From visual to virtual merchandising
Franceschini, Ginevra (A.A. 2010/2011) From visual to virtual merchandising. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 136. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
E-luxury: growing opportunities for italian luxury export. Web sites. Virtual mercchandising: a comprehensive framework as a systematic approach to a successful web design. Previous literature. Empirical results.
References
Bibliografia: pp. 129-136.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2010/2011 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Jun 2012 15:50 |
| Last Modified: | 19 May 2015 23:10 |
| URI: | https://tesi.luiss.it/id/eprint/7745 |
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