Can you tell why some reviews result more helpful than others? An empirical analysis of utility votes in online consumers reviews adopting the abstractness-concreteness framework of the linguistic category model

Capocasa, Lucia (A.A. 2013/2014) Can you tell why some reviews result more helpful than others? An empirical analysis of utility votes in online consumers reviews adopting the abstractness-concreteness framework of the linguistic category model. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 103. [Master's Degree Thesis]

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Abstract/Index

Introudction to the wom environment. The linguistic category model and its applications. Research model, methodology, analysis. Managerial implications and limitations.

References

Bibliografia: pp. 96-103.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2013/2014
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 09 Mar 2015 14:41
Last Modified: 20 May 2015 00:04
URI: https://tesi.luiss.it/id/eprint/13604

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