What makes an icon: from cultural icons to iconic brands case study: the Furla Candy Bag

Mazzarella, Paola (A.A. 2011/2012) What makes an icon: from cultural icons to iconic brands case study: the Furla Candy Bag. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 117. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The brand: from a trademark to value creation. What is an icon. Other perspectives on iconicity. Case study: “the Furla Candy Bag”.

References

Bibliografia: pp. 113-117.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Sansonetti, Angela
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 17 Sep 2013 15:29
Last Modified: 19 May 2015 23:30
URI: https://tesi.luiss.it/id/eprint/10172

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