The impact of market orientation perceptions on channel relationship: an empirical study of the Chinese market

Gao, Mingming (A.A. 2007/2008) The impact of market orientation perceptions on channel relationship: an empirical study of the Chinese market. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 43. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review and hypothesis formulation. Variable measurement and data collection. Hypothesis testing and additional models proposition. Result discussion. Models comparison among full model and two partial models.

References

Bibliografia: pp. 41-43.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Benigno, Pierpaolo
Academic Year: 2007/2008
Session: Summer
Deposited by: MARIA LAURA MARCEDDU
Date Deposited: 23 Mar 2011 20:31
Last Modified: 06 Nov 2018 10:24
URI: https://tesi.luiss.it/id/eprint/2295

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item