Managing global brand architecture: the Coca-Cola Company's adoption of the emerging hybrid model

Faranda, Andrea (A.A. 2013/2014) Managing global brand architecture: the Coca-Cola Company's adoption of the emerging hybrid model. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 79. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Statement of the problem. Brand management. Research methodology. Analysis and results. Overview of dissertation. Limitations and future research.

References

Bibliografia: pp. 73-79.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 13 Mar 2015 15:42
Last Modified: 20 May 2015 00:05
URI: https://tesi.luiss.it/id/eprint/13632

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