Rebranding and repositioning a global power brand: Accenture case study

Di Cesare, Barbara (A.A. 2010/2011) Rebranding and repositioning a global power brand: Accenture case study. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 124. [Master's Degree Thesis]

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Exploring how B2B firms build corporate brands. How brands create value in B2B. Rescuing the essence of brands for B2B. How marketing can drive a new growth agenda for consulting firms in B2B. Implementing branding strategies in B2B. Strategic brand management: accenture case study. Business process outsourcing: Accenture learning services. Theoretical implications. Future research.


Bibliografia: pp. 116-124.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Marketing management
Thesis Supervisor: Leeflang, Peter H.
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Maria Teresa Nisticò
Date Deposited: 03 May 2012 16:32
Last Modified: 06 Nov 2018 11:12


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