From traditional to experiential marketing: the role of CRM and its core importance in fashion and luxury companies

Balzer, Valentina (A.A. 2011/2012) From traditional to experiential marketing: the role of CRM and its core importance in fashion and luxury companies. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 91. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The emergence of customer relationship as an area of marketing focus. The CRM. CRM and the luxury sector. Mass CRM vs luxury CRM. How to implement a strong luxury CRM culture? Social CRM and luxury brands. Who is a big thinker?

References

Bibliografia: pp. 88-91.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Leeflang, Peter H.
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 31 Jul 2013 16:53
Last Modified: 19 May 2015 23:29
URI: https://tesi.luiss.it/id/eprint/10045

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