From traditional to experiential marketing: the role of CRM and its core importance in fashion and luxury companies
Balzer, Valentina (A.A. 2011/2012) From traditional to experiential marketing: the role of CRM and its core importance in fashion and luxury companies. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 91. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The emergence of customer relationship as an area of marketing focus. The CRM. CRM and the luxury sector. Mass CRM vs luxury CRM. How to implement a strong luxury CRM culture? Social CRM and luxury brands. Who is a big thinker?
References
Bibliografia: pp. 88-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Leeflang, Peter H. |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Jul 2013 16:53 |
| Last Modified: | 19 May 2015 23:29 |
| URI: | https://tesi.luiss.it/id/eprint/10045 |
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