The e-commerce as a new growth strategy in the luxury market
Pettè, Giulia (A.A. 2011/2012) The e-commerce as a new growth strategy in the luxury market. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 150. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
luxury market overview. Evolution from brick and mortar to click and mortar: the e-commerce strategy. Case study Bulgari.
References
Bibliografia: pp. 141-150.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Boccardelli, Paolo |
| Thesis Co-Supervisor: | Peruffo, Enzo |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Sep 2013 11:42 |
| Last Modified: | 19 May 2015 23:30 |
| URI: | https://tesi.luiss.it/id/eprint/10149 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
