Globalization and the international expansion: how to transform a commodity and relatively easy product into a fashion items: the Havaianas case
Torina, Costanza (A.A. 2011/2012) Globalization and the international expansion: how to transform a commodity and relatively easy product into a fashion items: the Havaianas case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 117. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Globalization. Global brand mangement in marketing strategies. Havaianas as a global brand. Havaianas in Italy.
References
Bibliografia: pp. 115-117.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Ferretti, Marco |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Sep 2013 10:26 |
| Last Modified: | 19 May 2015 23:30 |
| URI: | https://tesi.luiss.it/id/eprint/10169 |
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