A

Astarita, Ernesto (A.A. 2016/2017) Capturing social media ROI: a millennials perspective. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 120. [Master's Degree Thesis]

Abbro, Simone Carlo (A.A. 2015/2016) The digital brand community and the role of cultural factors: a semantic analisy. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 85. [Master's Degree Thesis]

Angeli Bufalini, Nicolò (A.A. 2015/2016) The future of the automotive industry: a marketing study of connected cars. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 124. [Master's Degree Thesis]

Arts, Hugo Reiner Josef Wilhelmus Maria (A.A. 2014/2015) Large scale analysis on visual perception of love amongst individualistic and collectivistic cultures. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Simona Romani, pp. 83. [Master's Degree Thesis]

Acampora, Jasmin (A.A. 2011/2012) The internationalization of firms: Re Sole goes to India. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 103. [Master's Degree Thesis]

Angelico, Raffaella (A.A. 2011/2012) A marketing strategy to deliver social change. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 116. [Master's Degree Thesis]

B

Bernardi, Giulia (A.A. 2014/2015) The role of cultural differences in consumer emotions: neuroscientific evidence. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 114. [Master's Degree Thesis]

Brunitto, Adele (A.A. 2014/2015) Corporate brand positiomimig in the era of marketing big data analytics: the ENI case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 153. [Master's Degree Thesis]

Brancaccio, Jessica (A.A. 2014/2015) Language as a persuasive factor for a successful word of mouth: the effect of message valence on persuasion and credibility. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 116. [Master's Degree Thesis]

Buccarella, Giorgia (A.A. 2012/2013) The country of origin effect on Italian premium brands: a case study in the food industry: Eataly. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 88. [Master's Degree Thesis]

Bloisi, Chiara Benedetta (A.A. 2011/2012) Lateral marketing: a new route for successful innovations. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 117. [Master's Degree Thesis]

Bunkheila, Luca (A.A. 2011/2012) Realizing the mass market’s full potential in fast developing countries: the dynamic adaptation of Perfetti Van Melle in Bangladesh. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 98. [Master's Degree Thesis]

C

Campoli, Fernando (A.A. 2015/2016) International outlooks for the Italian market of vegetable seedlings: Campoli A&F. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 137. [Master's Degree Thesis]

Catalano, Alessandro (A.A. 2013/2014) Connected car: an opportunity to engage with customers. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 65. [Master's Degree Thesis]

Cuomo, Rosanna (A.A. 2012/2013) Corporate social responsibility and marketing: the perfect match. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 94. [Master's Degree Thesis]

Cenci, Eleonora (A.A. 2012/2013) Contribution of go-to-market strategies to corporate level and business level growth: Adidas NEO label case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 148. [Master's Degree Thesis]

Conte, Agostino (A.A. 2010/2011) Unconventional marketing and customer experience in the fashion industry. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 141. [Master's Degree Thesis]

Cancedda, Valentina (A.A. 2010/2011) Innovative tools in communication: the Guerrilla marketing: the Novartis case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 142. [Master's Degree Thesis]

Concetti, Edoardo (A.A. 2009/2010) Corporate social responsibility and the role of marketing: case: comparison within the automotive industry. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 69. [Master's Degree Thesis]

Cicerchia, Camilla (A.A. 2008/2009) New frontiers of communication unconventional marketing: the o.b. Girls in Action case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 125. [Master's Degree Thesis]

Ciccolella, Davide (A.A. 2008/2009) Entry and growth in the Chinese floriculture market. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 99. [Master's Degree Thesis]

D

Della Corte, Lorenzo (A.A. 2017/2018) From mass marketing to contextual experiences: data guiding the race to hyperpersonalization. Tesi di Laurea in International marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 125. [Master's Degree Thesis]

D'Aniello, Alba (A.A. 2015/2016) The evolution of sustainable consumption: the impact of cultural factors on intention behaviour gap. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 162. [Master's Degree Thesis]

De Angelis, Stefano (A.A. 2015/2016) The exploitation of brand equity in football clubs across countries. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 117. [Master's Degree Thesis]

Di Giovine, Francesca (A.A. 2015/2016) Emerging market economies and marketing: Africa as a new business opportunity. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 98. [Master's Degree Thesis]

D'Epifanio, Marco (A.A. 2014/2015) Keys to the power of persuasion: the imaginative potential of concrete language. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 140. [Master's Degree Thesis]

Dagnello, Fabrizio (A.A. 2012/2013) Brand management in the retail industry: the case of El Corte Inglés. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 129. [Master's Degree Thesis]

Del Prete, Raffaella (A.A. 2012/2013) International strategies in emerging countries: the case of Marriott International Inc. in China. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 113. [Master's Degree Thesis]

De Santis, Antonio (A.A. 2011/2012) Social shopping and couponing: Groupon case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 173. [Master's Degree Thesis]

Demartino, Mariano (A.A. 2008/2009) Communication and marketing policies: the Chinese reality. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 220. [Master's Degree Thesis]

D'Auria, Mario (A.A. 2008/2009) Marketing for the hospitality industry: the case of a deluxe hotel property. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 117. [Master's Degree Thesis]

F

Fiorini, Federica (A.A. 2014/2015) Autotelic versus instrumental need for touch: empirical evidence from a field study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 75. [Master's Degree Thesis]

Fusari, Debora (A.A. 2011/2012) The significance of sponsorship as a marketing tool in sport events: strenghts, criticalities and the controversal issue of ambush marketing. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 129. [Master's Degree Thesis]

Fratesi, Paolo (A.A. 2010/2011) Customer satisfaction and retention in the luxury retail industry: the Louis Vuitton case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 121. [Master's Degree Thesis]

Fransoni, Elena (A.A. 2009/2010) Brand management in the luxury industry: the Tiffany&Co. case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 142. [Master's Degree Thesis]

G

Golfetto, Alvise (A.A. 2017/2018) The influence of the online in the fashion sustainability development. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 111. [Master's Degree Thesis]

Giarruzzo, Manuel (A.A. 2016/2017) What prevent consumers to buy an electric vehicle? Insight from a Tesla Motors' case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 80. [Master's Degree Thesis]

Galimi, Domenico (A.A. 2015/2016) Corporate reputation crises in the social media era: Volkswagen’s dieselgate. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 203. [Master's Degree Thesis]

Gherardi, Riccardo (A.A. 2013/2014) A web usability evaluation of two e-grocery website from a user point of view: focus on Esselunga and Coop. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 110. [Master's Degree Thesis]

Galati, Vincenzo (A.A. 2012/2013) The beneficial effects of branding advantage on export performance: three cases from Spain. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 151. [Master's Degree Thesis]

Giovannetti, Marta (A.A. 2012/2013) The strategy behind the internationalization of an Italian company in the luxury business striving for excellence: the case of Tods. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 142. [Master's Degree Thesis]

Greco, Giulia (A.A. 2012/2013) International marketing strategies of innovative industries: Malaysia as strategic market for parides biopharma ltd. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 124. [Master's Degree Thesis]

Ganucci, Eleonora (A.A. 2011/2012) Building global brands and creating customer value: the case of P&G through the lens of Pampers. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 155. [Master's Degree Thesis]

Gavelli, Isabella (A.A. 2009/2010) Internationalization of Italian olive oil companies and innovative distribution strategies. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 172. [Master's Degree Thesis]

Giovanelli, Michele (A.A. 2008/2009) Distribution dynamics as a key success factor for OTC pharmaceuticals companies: Johnson & Johnson in Italy. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 151. [Master's Degree Thesis]

H

Hashimoto, Marie Cristina (A.A. 2010/2011) The vertical integration of a luxury brand: Bulgari watches and parfums. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 69. [Master's Degree Thesis]

I

Improta, Fabiana (A.A. 2016/2017) Scent of a brand: exploring sensory marketing strategies. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 74. [Master's Degree Thesis]

Incocciati, Carolina (A.A. 2015/2016) Benefits and costs from luxury industry digitalization process. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 133. [Master's Degree Thesis]

Ivanova, Boryana Hristova (A.A. 2013/2014) Culture and its implications for international advertising case study: Mercedes-Benz in Japan and USA. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 163. [Master's Degree Thesis]

Iacuitto, Valentina (A.A. 2011/2012) Digital media strategies: online video marketing in the fashion industry. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 124. [Master's Degree Thesis]

J

Jiang, Tingting (A.A. 2008/2009) Research on L'Oreal's extension to S.p.a. market in China. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 53. [Master's Degree Thesis]

K

Kraijo, Rick (A.A. 2012/2013) A change of core business: strategical issues and empirical evidences. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 100. [Master's Degree Thesis]

Kashif, Khan (A.A. 2009/2010) Marketing communication phenomenon whitin social networks and blogs: a consumer prospective. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 216. [Master's Degree Thesis]

L

La Rocca, Tancredi Federico (A.A. 2016/2017) Brand loyalty and football: the role of commitment. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 97. [Master's Degree Thesis]

Leone, Anna Livia (A.A. 2016/2017) The role of recommendation consistency and perceived credibility of online reviews in a peer to peer regulated context: the case of Airbnb. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 152. [Master's Degree Thesis]

Lavieri, Evair Marcelo Diego (A.A. 2015/2016) Superstars and me: predicting the impact of role models on the self. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 67. [Master's Degree Thesis]

Loggia, Carmen (A.A. 2015/2016) Alternative paths to international marketing strategies for academic institutions: feasibility study of LUISS London. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 180. [Master's Degree Thesis]

Lentini, Lorena (A.A. 2014/2015) What makes a message influential? Study of E-WOM impact via social media platform. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 85. [Master's Degree Thesis]

Leone, Viviana (A.A. 2012/2013) Luxury brands in China: the successful case of Louis Vuitton. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 157. [Master's Degree Thesis]

Lupi, Riccardo (A.A. 2010/2011) Marketing strategies for luxury goods: LVMH experience in China. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 113. [Master's Degree Thesis]

M

Mariani, Marco (A.A. 2017/2018) How is the internet of things shaping customer experience in the retail environment? Tesi di Laurea in International marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 86. [Master's Degree Thesis]

Mertiris, Xristina (A.A. 2016/2017) Ethical and unethical company: the role of reputation on the perception of pro social advertising. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 96. [Master's Degree Thesis]

Maslar, Nemanja (A.A. 2015/2016) Country of origin effect: phenomena of diaspora and brain drain on developing countries. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 145. [Master's Degree Thesis]

Morassi, Marina (A.A. 2014/2015) Who told you that? The role of source credibility and perceived uncertainty on rumor transmission to social ties. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 94. [Master's Degree Thesis]

Milano, Fabio (A.A. 2012/2013) Marketing strategies for the food products: the case of Balsamic vinegar of Modena PGI. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 119. [Master's Degree Thesis]

Mancini, Federica (A.A. 2012/2013) Consumer demand and value creation in the luxury industry and in the luxury yachting sector: a case study: Privilege Yard S.p.a. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 268. [Master's Degree Thesis]

Messina, Giulia (A.A. 2011/2012) Luxury brand diversification in the fragrance market: Tom Ford case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 121. [Master's Degree Thesis]

Muntoni, Elena (A.A. 2011/2012) Travel distribution marketing: how the Internet has influenced traveller’s buying behaviour in different European countries. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 22. [Master's Degree Thesis]

Martella, Federica (A.A. 2011/2012) The internationalization of Italian companies as a strategy for growth and comprtitiveness: the opportunities of the U.S. market and the Fiat-Chrysler case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 171. [Master's Degree Thesis]

Mazzullo, Luca (A.A. 2010/2011) Luxury expression: from brand to customer. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 61. [Master's Degree Thesis]

Maresca, Marina (A.A. 2010/2011) Switching to an always on society: opportunities and challenges for telcos: tha Vodafone case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 225. [Master's Degree Thesis]

Marani, Gloria (A.A. 2008/2009) Marketing strategies in the globalization era: Costa Cruises in China and Hong Kong. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 144. [Master's Degree Thesis]

N

Nardelli, Chiara (A.A. 2011/2012) Educational marketing and strategic implications. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 113. [Master's Degree Thesis]

P

Palermo, Federica (A.A. 2016/2017) Japanese cosmetics brands and the Western perception: the case of Shiseido and the struggle to go global. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 104. [Master's Degree Thesis]

Pozzessere, Diletta (A.A. 2015/2016) Communication and promotion of innovative models for film products: the marketing digital transformation in the movie sector. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 95. [Master's Degree Thesis]

Peccerillo, Angela (A.A. 2015/2016) Made in Italy: perception vs reality: how the made in Italy is seen by the press and how it actually is. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 193. [Master's Degree Thesis]

Pavoncello, Andrea (A.A. 2011/2012) The influence of social media in the marketing activities: focus on viral marketing. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 115. [Master's Degree Thesis]

Pirillo, Francesco (A.A. 2010/2011) Internationalization in the fashion industry: Abercrombie & Fitch case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 118. [Master's Degree Thesis]

Pondrano Altavilla, Riccardo (A.A. 2009/2010) Internationalization in China of Italian companies: the Ducati's case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 121. [Master's Degree Thesis]

R

Romani, Martina (A.A. 2016/2017) Connections between luxury and mass market: the co-branding strategy and the H&M case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 74. [Master's Degree Thesis]

Rodriguez, Filippo Maria (A.A. 2015/2016) Consumer unethical behaviour: the role of perceived tangibility. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 62. [Master's Degree Thesis]

Rea, Federica (A.A. 2014/2015) Web 2.0: which factors make a YouTube channel successful on the internet? Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 128. [Master's Degree Thesis]

Russo, Giovanni (A.A. 2014/2015) Emerging marketing practices: customer engagement: analysis and management. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 155. [Master's Degree Thesis]

Rutigliano, Roberta (A.A. 2012/2013) Internationalization of SMEs in the dairy industry: Sanguedolce S.r.l. case study. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 161. [Master's Degree Thesis]

Rab, Theresa (A.A. 2012/2013) A comparison between standardization and local adaptation in international marketing with some empirical evidences in the food sector. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 153. [Master's Degree Thesis]

Rossi, Claudia (A.A. 2010/2011) Marketing in the sustainable tourism luxury industry: Ecoluxury case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 112. [Master's Degree Thesis]

Rinversi, Silvia (A.A. 2008/2009) The internationalization process of a real estate company: the case study of Emaar properties PJSC in Dubai and in Cairo. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 223. [Master's Degree Thesis]

Rescigno, Alessio (A.A. 2008/2009) Marketing strategies in the luxury sector: Tod’s case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 149. [Master's Degree Thesis]

S

Serrone, Francesco (A.A. 2017/2018) The marketing of energy sources: how competition and prices of the energy market can influence the marketing strategies of domestic and transnational utility companies. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 95. [Master's Degree Thesis]

Santangelo, Fabiano (A.A. 2016/2017) Co-creation of a distinctive identity: the role of the supporters in the Juventus F.C. rebranding. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 169. [Master's Degree Thesis]

Sanchetti, Claudia (A.A. 2015/2016) Overbidding in online auctions: how time pressure and denomination effect influence the bid decision process. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 86. [Master's Degree Thesis]

Santi, Christopher (A.A. 2015/2016) Buying an intangible goods with a tangible service: the evaluation of services in the B2B oil sector. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 117. [Master's Degree Thesis]

Salerno, Domenico (A.A. 2015/2016) The born global approach to internationalization. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 80. [Master's Degree Thesis]

Stagno, Emanuela (A.A. 2014/2015) The use of controversial topics in WOM: how extreme opinions can affect what people share. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 56. [Master's Degree Thesis]

Sousa De Barros Grave, Ana Rita (A.A. 2014/2015) A breakthrough wine concept. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 71. [Master's Degree Thesis]

Scaglione, Margherita (A.A. 2013/2014) Access based consumption in the sharing economy: Italy and the mobility sector. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 87. [Master's Degree Thesis]

Savini, Ilaria (A.A. 2013/2014) The influence of electronic word-of-mouth on consumers' decision-making process: the Tripadvisor case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 124. [Master's Degree Thesis]

Sconci, Lorenzo (A.A. 2013/2014) Scelte di investimento nel mercato dell'arte. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 138. [Master's Degree Thesis]

Settimi, Giulia (A.A. 2012/2013) The e-commerce of luxury: techiniques and strategies for brand awareness. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 169. [Master's Degree Thesis]

Sigot, Luca (A.A. 2011/2012) TV advertisement and social networks: an empirical study with young adults. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 75. [Master's Degree Thesis]

Serpi, Giovanni (A.A. 2011/2012) Brand management and the value of brand in the financial sector. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 81. [Master's Degree Thesis]

Severi, Alberto (A.A. 2011/2012) Building brands: the Italian craft beer segment. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 102. [Master's Degree Thesis]

Seminara, Eleonora Maria (A.A. 2010/2011) Media strategy of a SME of excellence. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 94. [Master's Degree Thesis]

Sciarra, Ginevra (A.A. 2009/2010) The unconventional marketing: development of a Guerrilla campaign for AVC by Adriana Campanile. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 144. [Master's Degree Thesis]

Savini, Davide (A.A. 2008/2009) Evolution, transformation and trends of the hospitality industry: the Hilton Hotels case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 107. [Master's Degree Thesis]

T

Torina, Costanza (A.A. 2011/2012) Globalization and the international expansion: how to transform a commodity and relatively easy product into a fashion items: the Havaianas case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 117. [Master's Degree Thesis]

Tuozzo, Giuseppe Francesco (A.A. 2010/2011) Global brands and CSR policies in the international market place. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 136. [Master's Degree Thesis]

V

Valenti, Martina (A.A. 2012/2013) Re-thinking marketing approach for emerging countries: the experience of and at Perfetti Van Melle in India. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 203. [Master's Degree Thesis]

Valenti, Vittoria (A.A. 2010/2011) Viral marketing as a possible response to the crisis of traditional advertising. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 146. [Master's Degree Thesis]

Volo, Stefano (A.A. 2008/2009) The Telco B2B market: analysis of the sales processes for converging products. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 111. [Master's Degree Thesis]

Y

Yang, Jie (A.A. 2013/2014) Chinese middle-class consumers’ purchase intention to luxury fashion brands-analyzing the influences of psychological and demographic characteristics. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 73. [Master's Degree Thesis]

Z

Zhong, Qinglin (A.A. 2011/2012) Study on Chinese customers' preference of online luxury shopping. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 72. [Master's Degree Thesis]