Connected car: an opportunity to engage with customers

Catalano, Alessandro (A.A. 2013/2014) Connected car: an opportunity to engage with customers. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 65. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Background. The connected car. Engaging with customers. Data analysis.

References

Bibliografia: pp. 62-65.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Devetag, Maria Giovanna
Academic Year: 2013/2014
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 11 Sep 2015 07:04
Last Modified: 11 Sep 2015 07:04
URI: https://tesi.luiss.it/id/eprint/14509

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