Corporate reputation crises in the social media era: Volkswagen’s dieselgate

Galimi, Domenico (A.A. 2015/2016) Corporate reputation crises in the social media era: Volkswagen’s dieselgate. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 203. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Reputation: a global state of mind. Corporate crises: reputations are being pilloried. Reputation in the social media era. Case study: VW Dieselgate.

References

Bibliografia: pp. 182-185. Sitografia: pp. 186-188.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2016 14:48
Last Modified: 02 Nov 2016 14:48
URI: https://tesi.luiss.it/id/eprint/17160

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item