Corporate reputation crises in the social media era: Volkswagen’s dieselgate
Galimi, Domenico (A.A. 2015/2016) Corporate reputation crises in the social media era: Volkswagen’s dieselgate. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 203. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Reputation: a global state of mind. Corporate crises: reputations are being pilloried. Reputation in the social media era. Case study: VW Dieselgate.
References
Bibliografia: pp. 182-185. Sitografia: pp. 186-188.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Nov 2016 14:48 |
| Last Modified: | 02 Nov 2016 14:48 |
| URI: | https://tesi.luiss.it/id/eprint/17160 |
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