Contribution of go-to-market strategies to corporate level and business level growth: Adidas NEO label case

Cenci, Eleonora (A.A. 2012/2013) Contribution of go-to-market strategies to corporate level and business level growth: Adidas NEO label case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 148. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Achieving profitable growth. Go-to-market. Adidas Group. Adidas style essentials: NEO‘s background. NEO. The industry. Go-to-market decisions. Germany. China.

References

Bibliografia: pp. 144-148.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Leone, Maria Isabella
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 13 Mar 2014 17:38
Last Modified: 19 May 2015 23:41
URI: https://tesi.luiss.it/id/eprint/11299

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