Corporate social responsibility and the role of marketing: case: comparison within the automotive industry

Concetti, Edoardo (A.A. 2009/2010) Corporate social responsibility and the role of marketing: case: comparison within the automotive industry. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 69. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Introduction of corporate social responsibility. Cause promotion initiative. Cause related marketing initiative. How to communicate the C S R. The role of marketing. The corporate social marketing. The social marketing. Green market. Briefly introduction of the automotive industry. Case: Volkswagen BlueMotion and BMW Efficient Dynamics.

References

Bibliografia: pp. 64-69.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2009/2010
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 30 Jun 2011 15:36
Last Modified: 16 Oct 2018 08:00
URI: https://tesi.luiss.it/id/eprint/5183

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