Marketing strategies in the luxury sector: Tod’s case

Rescigno, Alessio (A.A. 2008/2009) Marketing strategies in the luxury sector: Tod’s case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 149. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Luxury definition. Demand for luxury goods. How does it work a luxury brand. Evolution of the marketing strategies. Marketing mix in the luxury sector. Tod’s case.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Marchesi, Alessio
Academic Year: 2008/2009
Session: Summer
Deposited by: Chiara Annulli
Date Deposited: 19 Jul 2011 12:37
Last Modified: 16 Oct 2018 08:05
URI: https://tesi.luiss.it/id/eprint/5729

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