Marketing strategies in the luxury sector: Tod’s case
Rescigno, Alessio (A.A. 2008/2009) Marketing strategies in the luxury sector: Tod’s case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 149. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury definition. Demand for luxury goods. How does it work a luxury brand. Evolution of the marketing strategies. Marketing mix in the luxury sector. Tod’s case.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Marchesi, Alessio |
| Academic Year: | 2008/2009 |
| Session: | Summer |
| Deposited by: | Chiara Annulli |
| Date Deposited: | 19 Jul 2011 12:37 |
| Last Modified: | 16 Oct 2018 08:05 |
| URI: | https://tesi.luiss.it/id/eprint/5729 |
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