Emerging marketing practices: customer engagement: analysis and management

Russo, Giovanni (A.A. 2014/2015) Emerging marketing practices: customer engagement: analysis and management. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 155. [Master's Degree Thesis]

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Customer engagement: a new frontier in relationshop management. Business case and practices on developing and managing customer engagement. A dashboard of analytics and variables. Practical cases.


Bibliografia: pp. 140-155.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 11 Nov 2015 11:17
Last Modified: 23 Nov 2017 11:39
URI: https://tesi.luiss.it/id/eprint/14927


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