The exploitation of brand equity in football clubs across countries

De Angelis, Stefano (A.A. 2015/2016) The exploitation of brand equity in football clubs across countries. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 117. [Master's Degree Thesis]

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Abstract/Index

Literature review. Lovemark: the future beyond brand. Observational analysis. Analysis of results.

References

Bibliografia e sitografia: pp. 88-92.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 12 Jun 2017 09:47
Last Modified: 12 Jun 2017 09:47
URI: https://tesi.luiss.it/id/eprint/18927

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