The exploitation of brand equity in football clubs across countries
De Angelis, Stefano (A.A. 2015/2016) The exploitation of brand equity in football clubs across countries. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 117. [Master's Degree Thesis]
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Abstract/Index
Literature review. Lovemark: the future beyond brand. Observational analysis. Analysis of results.
References
Bibliografia e sitografia: pp. 88-92.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jun 2017 09:47 |
| Last Modified: | 12 Jun 2017 09:47 |
| URI: | https://tesi.luiss.it/id/eprint/18927 |
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