Corporate brand positiomimig in the era of marketing big data analytics: the ENI case

Brunitto, Adele (A.A. 2014/2015) Corporate brand positiomimig in the era of marketing big data analytics: the ENI case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 153. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Marketing big data analytics. Monitoring of brand positioning: brand reputation. Corporate branding/rebranding: the ENI case. Research purposes & methodology. Remarks.

References

Bibliografia: pp. 145-153.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Adiguzel, Feray
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 01 Dec 2015 11:28
Last Modified: 01 Dec 2015 11:28
URI: https://tesi.luiss.it/id/eprint/15029

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