Travel distribution marketing: how the Internet has influenced traveller’s buying behaviour in different European countries

Muntoni, Elena (A.A. 2011/2012) Travel distribution marketing: how the Internet has influenced traveller’s buying behaviour in different European countries. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 22. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The traveller's decision process. The travel distribution. Web marketing, offline and online markets research.

References

Bibliografia: pp. 16-22.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Lanzara, Riccardo
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 23 Jul 2013 15:28
Last Modified: 19 May 2015 23:28
URI: https://tesi.luiss.it/id/eprint/9895

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