Benefits and costs from luxury industry digitalization process

Incocciati, Carolina (A.A. 2015/2016) Benefits and costs from luxury industry digitalization process. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 133. [Master's Degree Thesis]

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Abstract/Index

The digital ecosystem. Digital revolution and pillars. Luxury industry. Luxury industry overview and segmentation. Integration between traditional and digital media in the luxury industry: a comparative analysis with comsumer goods. Luxury traditional and digital communication tools.

References

Bibliografia: pp. 113-121.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2015/2016
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 12 Jun 2017 10:24
Last Modified: 12 Jun 2017 10:24
URI: https://tesi.luiss.it/id/eprint/18930

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