Brand management in the luxury industry: the Tiffany&Co. case

Fransoni, Elena (A.A. 2009/2010) Brand management in the luxury industry: the Tiffany&Co. case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 142. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Fundamentals of luxury industry marketing. The jewerly market. Tiffany&Co.

References

Indicazioni bibliografiche nelle note.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2009/2010
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 22 Jun 2011 19:38
Last Modified: 19 May 2015 22:50
URI: https://tesi.luiss.it/id/eprint/5070

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