Internationalization in China of Italian companies: the Ducati's case

Pondrano Altavilla, Riccardo (A.A. 2009/2010) Internationalization in China of Italian companies: the Ducati's case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 121. [Master's Degree Thesis]

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Abstract/Index

Causes of internationalization. Methodologies of internationalization. China feasibility analysis. The Ducati’s case.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Resciniti, Riccardo
Academic Year: 2009/2010
Session: Summer
Deposited by: Caterina Marini
Date Deposited: 16 Sep 2010 13:08
Last Modified: 19 May 2015 22:18
URI: https://tesi.luiss.it/id/eprint/366

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