Marketing strategies for luxury goods: LVMH experience in China

Lupi, Riccardo (A.A. 2010/2011) Marketing strategies for luxury goods: LVMH experience in China. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 113. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The luxury industry: facts and trends. China country profile. Luxury in China: market opportunities and potential. Louis Vuitton Moet Hennessy: the luxury world leader.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: International marketing
Thesis Supervisor: Quintano, Michele
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jul 2012 15:19
Last Modified: 19 May 2015 23:11


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